Management/Marketing
Associate of Arts
Occupational Major
This associate degree program qualifies graduates to compete for entry-level management, marketing, and/or retail positions, depending upon which track is chosen. Students who are considering transferring to a baccalaureate institution should be aware that decisions on transferability of courses are made by the baccalaureate institutions and differ from school to school. Program requirements can be completed in a two-year period of full-time study.
Department of Business and Innovation
Grupp 401 • Phone (215) 968-8227
Curriculum Code No. 2015
Graduates seek employment in positions with job titles such as management trainee, sales representative, marketing assistant, job supervisor, branch manager. Graduates of this program are able to:
- utilize accounting information as a management tool in planning and controlling business operations;
- demonstrate knowledge of how to market a product, service or idea;
- exhibit a knowledge of the terminology of the field in order to communicate orally with customers, employers and supervisors;
- read and interpret business, periodical and technical reports; and
- create written reports on job-related problems.
This program is no longer open for enrollment.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Degree Course Requirements*
| Course | Credits |
|---|---|
| ACCT103 Introductory Accounting | 3 |
| OR | |
| ACCT105 Financial Accounting E | 4 |
| CISC110 Introduction to Information Systems E | 3 |
| COLL101 College Success Seminar | 1 |
| COMM110 Effective Speaking E,4,5 | 3 |
| COMP110 English Composition I A,E,1,10 | 3 |
| MGMT100 Introduction to Business 2,3,4,8 | 3 |
| MGMT120 Business Mathematics A,E,6 | 3 |
| OR | |
| MATH117 Finite Mathematics for Business A,E,6 | 3 |
| MGMT130 Business Law | 3 |
| OR | |
| MGMT180 Legal Environment of Business | 3 |
| MKTG215 Principles of Marketing E | 3 |
| MGMT230 Principles of Management E | 3 |
| MGMT135 Business Communication A,E,2,4,10 | 3 |
| Science B,7 | 3/4 |
| Arts/Humanities Elective B,1 | 3 |
| Accounting Elective D | 3/4 |
| Business Electives C | 18 |
| MKTG280 Cooperative Eduction-Marketing | 3 |
| OR | |
| MGMT280 Cooperative Eduction-Management | 3 |
| Total Credit Hours | 61-64 |
Recommended Semester Sequence
The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the recommended sequence.
First Semester
| Course | Credits |
|---|---|
| ACCT103 Introductory Accounting | 3 |
| OR | |
| ACCT105 Financial Accounting E | 4 |
| CISC110 Introduction to Information Systems E | 3 |
| COLL101 College Success Seminar | 1 |
| COMP110 English Composition I A,E,1,10 | 3 |
| MGMT100 Introduction to Business 2,3,4,8 | 3 |
| Arts/Humanities Elective B,1 | 3 |
| Total Credit Hours | 16/17 |
Second Semester
| Course | Credits |
|---|---|
| Accounting Elective D | 3/4 |
| MKTG215 Principles of Marketing E | 3 |
| Business Elective C | 3 |
| MGMT135 Business Communication A,E,1 | 3 |
| MGMT120 Business Mathematics A,E,6 | 3 |
| OR | |
| MATH117 Finite Mathematics for Business A,E,6 | 3 |
| Total Credit Hours | 15/16 |
Third Semester
| Course | Credits |
|---|---|
| MGMT130 Business Law | 3 |
| OR | |
| MGMT180 Legal Environment of Business | 3 |
| MGMT230 Principles of Management E | 3 |
| Business Elective C | 9 |
| Total Credit Hours | 15 |
Fourth Semester
| Course | Credits |
|---|---|
| Business Electives C | 6 |
| COMM110 Effective Speaking E,4,5 | 3 |
| MKTG280 Cooperative Eduction-Marketing | 3 |
| OR | |
| MGMT280 Cooperative Eduction-Management | 3 |
| Science B,7 | 3/4 |
| Total Credit Hours | 15/16 |
A Placement testing required. B Consult the list of courses approved for this subcategory. Any course may be chosen. C C Any course with a prefix of ACCT, HOSP, MGMT, MKTG, or ECON may be chosen. D Any of the following may be chosen: ACCT105, ACCT106, ACCT110, ACCT120, ACCT130. E Course requires prerequisite F Students must complete all courses in the chosen track.
1 Satisfies Arts/Humanities 2 Satisfies Critical Thinking 3 Satisfies Diversity 4 Satisfies Information Literacy 5 Satisfies Oral Communication 6 Satisfies Quantitative Literacy 7 Satisfies Scientific Literacy 8 Satisfies Social Sciences 9 Satisfies Technological Competence 10 Satisfies Writing