MKTG135 Retail Management
Department of Business, Innovation, and Legal Studies: Marketing
- I. Course Number and Title
- MKTG135 Retail Management Course No Longer Offered
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250
- IV. Prerequisites
- None
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course examines the overall organizational structure and relationships within a retail organization. It emphasizes sales supporting (non-merchandising) functions and current trends. It includes single-unit and multi-unit structures, receiving, marking, stock, warehousing, delivery, wrapping-packing, adjustments, credit, accounts payable, audit, security, workrooms, and personnel.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will:
- describe factors involved in planning, organizing, pricing, and physically handling merchandise in the retail environment in order to make a profit;
- demonstrate an understanding of the principles of store design, layout, and merchandise presentation;
- demonstrate an understanding of the current trends in retail management; and
- demonstrate an understanding of organizational structure and relationships that exists within a retail organization.
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Planned Sequence of Topics and/or Learning Activities
- demonstrate an understanding of the consumer market as it relates to retailing to include: where consumers buy, what they buy, segmentation of consumer market, and handling consumer dissatisfaction
- explain lifestyles merchandising
- list and describe factors involved in starting and operating a retail business
- discuss factors relating to location, site, and building decisions
- demonstrate an understanding of the principles of store design, layout, and merchandise presentation
- demonstrate an understanding of laws concerning restraint of trade, price, promotion, distribution, licenses and permits
- explain the economic and social environment in which retailers operate
- explain procedures and concepts regarding the recruitment, selection, training, and motivations of employees
- discuss the new technology of retailing
- list and describe the things a retail manager must know and do to make a profit, including merchandising and expense planning, organizing, determining price, and physically handling and securing merchandise
- discuss the principles of retail selling, sales training, and management of sales personnel
- define and explain the factors relating to successful advertising, promotions, and publicity
- define sales support services and advantages and disadvantages of carrying such services
- demonstrate an understanding of retailing today, including kinds of stores, forms of ownership, kinds of merchandise, and careers in retailing
- discuss the future of retailing, including demographic changes, environmental uncertainties, and new competition
- demonstrate the ability to analyze case situations and problems using materials from the course, and offer solutions to these problems
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Assessment Methods for Course Learning Goals
Course learning goals are assessed using a variety of quizzes, tests, performance-based tasks and case study analyses. -
Reference, Resource, or Learning Materials to be used by Student:
See course syllabus.
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Review/Approval Date 2/99; Revised 4/05; Revised 11/2011; New Core 8/2015; Revised10/11/2022