Master Course Outlines | Bucks County Community College

MGMT135 Business Communication

3 credits

2250

Writing Placement score of 6 or better or COMP107 (C or better)

None

This course satisfies the General Education requirement in Writing.
This course satisfies the General Education requirement in Information Literacy.
This course satisfies the General Education requirement in Critical Thinking.

The strategies and techniques of writing letters, memos, and reports are emphasized. Students will develop and refine these skills through assignments that include positive letters, negative letters, and other types of business messages. An analytical business report is assigned to apply principles for writing a business research report.

Course Learning Goals

Students will:
1. identify effective techniques and writing styles for letters, memorandums, and reports in business;
2. demonstrate the usefulness of pie charts, bar charts, line charts, tables, and other graphic aids found in business reports;
3. write letters, memorandums, and reports using correct format [Writing];
4. write a formal business report using primary and/or secondary data [Writing];
5. analyze business report data;
6. find, evaluate, and ethically use information in a variety of formats for the purpose or writing a business research report. [Information Literacy]
7. read critically, analyze and interpret information, and construct logical, well-supported positions in a business research report [Critical Thinking].
Planned Sequence of Topics and/or Learning Activities

The following topics are presented:
1. communicating in the new world of work
2. expanding communication power: listening, nonverbal, and intercultural skills
3. analyzing, anticipating, and adapting techniques in the writing process
4. researching, organizing, and composing in the writing process
5. revising, proofreading, and evaluating in the writing process
6. writing direct business letters
7. writing direct memos
8. writing negative newsletters
9. writing persuasive and sales messages
10. writing goodwill and special messages
11. writing reports and proposals
12. report organization and presentation
13. typical business reports
14. proposals and formal reports
15. preparing effective oral presentation
16. employment communication
Assessment Methods for Course Learning Goals
The assessment of course learning goals is based on quizzes, written assignments, tests, and a written analytical business research report.
Reference, Resource, or Learning Materials to be used by Student:
See course syllabus.

Courses + Programs

MGMT135 Business Communication

Department of Business, Innovation, and Legal Studies: Management

Course Learning Goals

Planned Sequence of Topics and/or Learning Activities

Assessment Methods for Course Learning Goals

Reference, Resource, or Learning Materials to be used by Student: