SPMT200 Introduction to Sport Management
Department of Health Sciences: Sport Management
- I. Course Number and Title
- SPMT200 Introduction to Sport Management
- II. Number of Credits
- 3 credits
- III. Number of Instructional Minutes
- 2250
- IV. Prerequisites
- None
- Corequisites
- None
- V. Other Pertinent Information
- None
- VI. Catalog Course Description
- This course is an analysis of effective management strategies and the body of knowledge associated with pursuing a career in sport management. The course introduces the student to sport management career opportunities and to sport principles as they apply to management, leadership style, communication, motivation and entrepreneurship.
- VII. Required Course Content and Direction
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Course Learning Goals
Students will:
- Apply theory and function to planning, organizing, leading, and evaluating in the sport management field;
- identify how entrepreneurship is applied to sport management;
- evaluate career goals by researching specific areas of sport to determine interest and/or aptitude;
- analyze case studies of strategic events in sport to determine effectiveness of management and decision making;
- evaluate the viewpoints and theories of major sport practitioners in the sport management field; and
- define the various components of sport marketing, such as; marketing plans, marketing niches, marketing needs, and advertising.
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Planned Sequence of Topics and/or Learning Activities
- History of Sport Management
- English Club System -- Sport and Community
- Thoroughbred Racing
- American League Structure -- Sport as a Business
- Harness Racing -- The First Professional Sport
- William Hulbert's National League
- Professional Golf
- Corcoran's Tournaments
- Birth of Sport Management as an Academic Field
- Management Principles
- Definition of Management Principles
- Functional Areas/Key Skills
- Current Issues and Trends
- Marketing Principles and Sport Management
- The Sport Marketing Mix
- Historical Development
- Financial Principles
- Tapping New Revenues
- Doing More with Less
- Concessions/Luxury Seating
- Seat Licenses PSLs
- Corporate Sponsorship and Licensing
- Legal Principles Applied to Sport Management
- Review of Key Terms
- Sport Law Court Cases Reviewed
- Current Issues in Sport Law Reviewed
- Ethical Principles Applied to Sport Management
- Ethics Defined
- Moral and Ethical Reasoning for Sport Managers
- Morality vs. the Law
- Morality vs. Corruption
- Ensuring Morality in the Workplace
- Codes of Conduct
- Creating Ethical Organizations
- High School and Youth Sports
- History of High School Athletics
- Nineteenth Century High School Athletics
- Private Athletic Organizations
- Twentieth Century and the Progressive Movement
- Post World War I
- Little League Baseball
- High School Athletic Director/League Director
- Career Opportunities
- Risk Management
- Insurance
- Employment Issues
- Sexual Harassment
- Gender Equity
- Fund-raising
- Coaching/Supervision
- High School Athletic Associations
- Officials/Judges
- Governing Bodies
- Coaching Certifications
- Home Schooling
- Recruiting
- Drug Testing
- Academic Eligibility
- Case Studies Reviewed
- Collegiate Sport
- History of NCAA
- Women in Intercollegiate Athletics
- Division I, fl, and III Philosophy
- Career Opportunities and Current Issues
- Minority Help and Pay Equity
- Finances/Paying Student Athletes
- Academic Eligibility: Student Athletes with Learning Disabilities
- Medical Concerns: Athletes Right to Compete
- European Sport Club System
- History of Modern Sport
- Origin and Development of Internationally Organized Sport Clubs
- Traditional Associations vs. Professional Clubs
- Current Trends
- Internal/External Problems
- Television and the Impact on European Club Sports
- International Sport
- History of International Sport
- Globalization of Sport
- Corporate Involvement of International Sport
- Broadcasting/Licensing and Merchandising
- Marketing of Foreign Athletes
- Exhibition/Regular Season Games
- Grassroots Programs -- ML13 and NBA
- Major League Soccer
- Olympic Movement
- International Olympic Committee
- The Paralympic Games
- Career Opportunities
- Current Issues and Case Studies Reviewed
- Sports Agency
- Growth of the Sports Agency Business
- Collective Bargaining Agreement
- Standard/Uniform Player Contract
- Representing Individual Athletes/Coaches
- Sports Agency Firms
- Career Opportunities
- Case Studies Reviewed
- Professional Sports
- History of Professional Sports Leagues
- Franchise Ownership
- The Commissioner
- Labor Relations
- Career Opportunities and Case Studies Reviewed
- Facility Management/Event Management
- History of Facility and Event Management
- Stadium/Arenas/Convention Centers/Theaters
- Financing
- Career Opportunities
- Current Issues
- Risk Management (Events)
- Tournament Operations
- Media Relations
- History of Media Relations
- GNR -- General News Release
- Fact Sheets/Pregame Notes/Stats
- The Media Guide
- Game Programs/Promoting the Special Athlete
- Press Conference/One on One Interview
- Crisis Management
- Contest Management
- Hosting A Championship
- Career Opportunities/Current Issues/Case Studies
- Sport Broadcasting
- The Electronic Media
- History of Sport Broadcasting
- Business CPM, Audience Research, DMA, Rating, Share
- Career Opportunities/Current Issues/Case Studies
- Sporting Goods Industry
- History of Sporting Goods/Licenses Products
- Key Industry Segments -- Equipment, Footwear, Apparel
- Trade Associations
- Career Opportunities/Current Issues/Case Issues
- Health and Fitness Industry
- History of Fitness Industry
- Business Principles
- Targeting Generation X
- Program Offerings
- Facility Types
- Legal and Ethical Issues
- Career Opportunities/Current Issues/Case Studies
- Recreational Sport
- History of the Modern Recreational Movement
- Trends in Recreational Programming
- Recreation Segments
- Community Base Recreation
- Public Recreation
- Military Recreation
- Outdoor Recreation
- University Outdoor Programming
- Therapeutic Recreation
- Career Opportunities/Current Issues/Case Studies
- Sport Entrepreneurship & Innovation
- Concepts & Theory
- Social inclusion in sport
- Sport Leadership, psychology & innovation
- Emergence of Opportunities
- Strategies for Career Success
- Myths about Careers in Sport Management
- Finding a Job
- Networking
- Information Interviewing
- Interview Process
- Writing Resumes
- Cover Letters
- Follow-up
- Illegal Questions
Assessment Methods for Course Learning Goals
Assessment includes in-class examinations, electronically administered exams, multimedia projects, participation in classroom/online discussions and research assignments. Also, students complete a pre/post survey assessing their propensity for entrepreneurship skills.Reference, Resource, or Learning Materials to be used by Student:
Students use educational resources as specified in the individual instructor's syllabus. -
Review/Approval Date - 12/99; New Core 8/2015; Revised 04/18; Revision 6/1/22