Management/Marketing
OCCUPATIONAL MAJOR
This associate degree program qualifies graduates to compete for entry-level management and/or marketing positions, depending upon which business electives are chosen. Students who are considering transferring to a baccalaureate institution should be aware that decisions on transferability of courses are made by the baccalaureate institutions and differ from school to school. Program requirements can be completed in a two-year period of full-time study.
Department of Business Studies
Penn 401 • Phone (215) 968-8227
General Emphasis
Curriculum Code No. 2015
Graduates seek employment in positions with job titles such as management trainee, sales representative, job supervisor, and researcher. Graduates of this program are able to
- utilize accounting information as a management tool in planning and controlling business operations;
- demonstrate knowledge of how to market a product, service or idea;
- exhibit a knowledge of the terminology of the field in order to communicate orally with customers, employers and supervisors;
- read and interpret business, periodical and technical reports; and
- create written reports on job-related problems.
The structure of this program permits students to emphasize accounting, management, or marketing in the third and fourth semesters. Students should work closely with their academic advisors in the selection of courses. Since the individual circumstances and backgrounds of students vary, all students planning to complete this degree program must meet with their assigned academic advisors to develop a planned sequence of courses to meet their individual needs.
Degree Course Requirements
| ACCT103 | Introductory Accounting | |
| or | ||
| ACCT105 | Principles of Accounting I F | 3/4 |
| CISC110 | Introduction to Information Systems F | 3 |
| COMM110 | Effective Speaking 2 | 3 |
| COMP110 | English Composition I A,F,1 | 3 |
| MGMT100 | Introduction to Business 3 | 3 |
| MGMT120 | Business Mathematics A,F,4 | |
| or | ||
| MATH117 | Quantitative Methods I A,F,4 | 3 |
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| MKTG100 | Principles of Marketing F | 3 |
| MKTG200 | Advertising | 3 |
| OADM110 | Business Communication A,F,1 | 3 |
| PSYC125 | Stress Management 5 | 3 |
| Cultural Perspectives B | 3 | |
| Accounting Elective D | 3/4 | |
| Business Electives C | 18 | |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| 60/61/62 |
Recommended Semester Sequence
The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the recommended sequence.
| First Semester | ||
| ACCT103 | Introductory Accounting | |
| or | ||
| ACCT105 | Principles of Accounting I F | 3/4 |
| CISC110 | Introduction to Information Systems F | 3 |
| MGMT100 | Introduction to Business 3 | 3 |
| OADM110 | Business Communication A,F,1 | 3 |
| Cultural Perspective | 3 | |
| 15/16 | ||
| Second Semester | ||
| Accounting Elective D | 3/4 | |
| MKTG100 | Principles of Marketing F | 3 |
| Business Elective C | 3 | |
| COMP110 | English Composition A,F,1 | 3 |
| MGMT120 | Business Mathematics A,4 | 3 |
| or | ||
| MATH117 | Quantitative Methods A,F,4 | |
| 15/16 | ||
| Third Semester | ||
| PSYC125 | Stress Management 5 | 3 |
| COMM110 | Effective Speaking 2 | 3 |
| MKTG200 | Advertising 6 | 3 |
| Business Electives C | 6 | |
| 15 | ||
| Fourth Semester | ||
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| Business Electives C | 9 | |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| 15 |
A Placement testing required.
B Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN113, HUMN114.
C Any course with a prefix of ACCT, EBUS, HRIM,LAWS, MEDA MGMT, MKTG, OADM, or REAL may be chosen
D Any of the following may be chosen: ACCT105, ACCT106, ACCT110,
ACCT120, ACCT130.
E Any INTG course may be chosen.
F Course requires prerequisite
1 Satisfies College Writing requirement.
2 Satisfies Creative Expression.
3 Satisfies Social Perspectives.
4 Satisfies College level Mathematics or Science.
5 Satisfies Personal Health.
6 Satisfies Writing Intensive requirement.
* Students who do not seek the associate degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all of the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.
Retail Management Emphasis
Curriculum Code No. 2017
This Associate Degree Program qualifies graduates to compete for entry-level management positions in the retail industry.
Graduates can find employment in positions with job titles such as assistant store manager and manager trainee in a variety of retail operations, from small independent stores to specialty chains to major stores. The growing retail industry has created a great demand for qualified retail managers with knowledge in management, merchandising, advertising, selling, and consumer behavior. In order to provide graduates with the flexibility required in this growing field, the program offers a solid foundation in management, business law and marketing.
Graduates of this program are able to
- exhibit a knowledge of the terminology and procedures of the retailing field in order to communicate with peers, managers, buyers, and other professionals;
- interpret business periodicals in addition to technical reports, and develop written reports on job-related problems;
- relate the special skills required in a people-intensive industry;
- demonstrate a technical knowledge of the major functions of a retail organization; and
- utilize the knowledge of how to merchandise a product.
Degree Course Requirements
| ACCT103 | Introductory Accounting | 3 |
| CISC110 | Introduction to Information Systems F | 3 |
| COMM110 | Effective Speaking 2 | 3 |
| COMP110 | English Composition I A,F,1 | 3 |
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| MGMT100 | Introduction to Business 3 | 3 |
| MGMT120 | Business Mathematics A,F,4 | |
| or | ||
| MATH117 | Quantitative Methods I A,F,4 | 3 |
| MGMT200 | Organizational Behavior F | 3 |
| MGMT280 | Cooperative Education-Management F | |
| or | ||
| MKTG280 | Cooperative Education-Marketing F | 3 |
| MKTG100 | Principles of Marketing F | 3 |
| MKTG110 | Selling | 3 |
| MKTG135 | Retail Management | 3 |
| MKTG140 | Retail Merchandising | 3 |
| MKTG200 | Advertising | 3 |
| OADM110 | Business Communication A,F,1 | 3 |
| PSYC125 | Stress Management 5 | 3 |
| Accounting Electives B | 3/4 | |
| Cultural Perspectives C | 3 | |
| Business Electives D | 3 | |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| — | ||
| 60/61 |
Recommended Semester Sequence
The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the sequence recommended.
| First Semester | ||
| ACCT103 | Introductory Accounting | 3 |
| MGMT100 | Introduction to Business 3 | 3 |
| MKTG135 | Retail Management * | 3 |
| OADM110 | Business Communication A,F,1 | 3 |
| MGMT120 | Business Mathematics A,F,4 | 3 |
| or | ||
| MATH117 | Quantitative Methods I A,F,4 | 3 |
| 15 | ||
| Second Semester | ||
| Accounting Elective B | 3 | |
| CISC110 | Introduction to Information Systems F | 3 |
| MKTG100 | Principles of Marketing F | 3 |
| MKTG140 | Retail Merchandising | 3 |
| COMP110 | English Composition I A,F,1 | 3 |
| 15 | ||
| Summer Session | ||
| MGMT280 | Cooperation Education-Management F** | |
| or | ||
| MKTG280 | Cooperative Education-Marketing F** | 3 |
| 3 | ||
| Third Semester | ||
| MGMT200 | Organizational Behavior F | 3 |
| MKTG110 | Selling | 3 |
| Cultural Perspectives C | 3 | |
| Business Elective D | 3 | |
| 12 | ||
| Fourth Semester | ||
| PSYC125 | Stress Management 5 | 3 |
| COMM110 | Effective Speaking 2 | 3 |
| MKTG200 | Advertising | 3 |
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| 15 |
A Placement testing required.
B Any of the following may be chosen: ACCT105, ACCT106, ACCT110,
ACCT120, ACCT130.
C Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN112, HUMN113, HUMN114.
D Any course with a prefix of ACCT,, EBUS, HRIM, LAWS, MEDA MGMT, MKTG, OADM or REAL may be chosen.
E Any INTG course may be taken.
F Course requires prerequisite
1 Satisfies College Writing requirement.
2 Satisfies Creative Expression.
3 Satisfies Social Perspectives.
4 Satisfies College level Mathematics or Science.
5 Satisfies Personal Health.
6 Satisfies Writing Intensive requirement.
** Either Spring, Summer or Fall Semesters. Students who do not seek the Associate of Arts degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all of the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.
Small Business Management Emphasis
Curriculum Code No. 2054
Graduates of this program are able to
- write a business plan for starting ones own business or purchasing an existing business;
- demonstrate an understanding of the accounting functions necessary for operating a small business; and
- apply the management, marketing, legal, and insurance knowledge to operating a small business.
Degree Course Requirements
| ACCT103 | Introductory Accounting | |
| or | ||
| ACCT105 | Principles of Accounting I F | 3/4 |
| CISC110 | Introduction to Information Systems F | 3 |
| COMM110 | Effective Speaking 2 | 3 |
| COMP110 | English Composition I A,F,1 | 3 |
| MGMT100 | Introduction to Business 3 | 3 |
| MGMT110 | Small Business Management | 3 |
| MGMT111 | Current Problems in Small Business Mgt F | 1 |
| MGMT112 | Current Problems in Small Business Mgt F | 1 |
| MGMT113 | Current Problems in Small Business Mgt F | 1 |
| MGMT120 | Business Mathematics A,F,4 | |
| or | ||
| MATH117 | Quantitative Methods I A,F,4 | 3 |
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| MKTG100 | Principles of Marketing F | 3 |
| MKTG110 | Selling | 3 |
| MKTG200 | Advertising | 3 |
| OADM110 | Business Communication A,F,1 | 3 |
| PSYC125 | Stress Management 5 | 3/4 |
| Accounting Electives B | 3 | |
| Cultural Perspectives C | 3 | |
| Business Electives D | 9 | |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| 60/61/62 |
Recommended Semester Sequence
The recommended course sequence is designed for full-time students who average 15 credit hours per semester. Students may need more time to complete program requirements based on placement testing. This additional time will entail some adjustments to the sequence recommended.
| First Semester | ||
| ACCT103 | Introductory Accounting | |
| or | ||
| ACCT105 | Principles of Accounting I F | 3/4 |
| OADM110 | Business Communication A,F,1 | 3 |
| MGMT110 | Small Business Management | 3 |
| CISC110 | Introduction to Information Systems F | 3 |
| Cultural Perspectives C | 3 | |
| 15/16 | ||
| Second Semester | ||
| Accounting Elective B | 3/4 | |
| MGMT100 | Introduction to Business 3 | 3 |
| PSYC125 | Stress Management 5 | 3 |
| COMP110 | English Composition I A,F,1 | 3 |
| MGMT120 | Business Mathematics A,F,4 | |
| or | ||
| MATH117 | Quantitative Methods I A,F,4 | 3 |
| 15/16 | ||
| Third Semester | ||
| MGMT130 | Business Law | |
| or | ||
| MGMT180 | Legal Environment of Business | 3 |
| MKTG200 | Advertising | 3 |
| Business Electives D | 6 | |
| MKTG100 | Principles of Marketing F | 3 |
| 15 | ||
| Fourth Semester | ||
| COMM110 | Effective Speaking 2 | 3 |
| MGMT111 | Current Problems in Sm Business Mgt F** | 1 |
| MGMT112 | Current Problems in Sm Business Mgt F** | 1 |
| MGMT113 | Current Problems in Sm Business Mgt F** | 1 |
| MKTG110 | Selling | 3 |
| Business Elective D | 3 | |
| INTG285 | Integration of Knowledge E,F,6 | 3 |
| 15 |
A Placement testing required.
B Any of the following may be chosen: ACCT105, ACCT106, ACCT110,
ACCT120, ACCT130.
C Any of the following may be chosen: HIST111, HIST112, HIST151, HIST152, HUMN111, HUMN112, HUMN113, HUMN114.
D Any course with a prefix of ACCT, EBUS, HRIM,LAWS, MEDA MGMT, MKTG, OADM, or REAL may be chosen.
E Any INTG course may be chosen.
F Course requires prerequisite
1 Satisfies College Writing requirement.
2 Satisfies Creative Expression.
3 Satisfies Social Perspectives
4 Satisfies College level Mathematics or Science.
5 Satisfies Personal Health.
6 Satisfies Writing Intensive requirement.
** Spring Semester only. Students who do not seek the Associate of Arts Degree may earn the legend “Major Requirements Satisfied” on their transcripts by successfully completing all the courses listed in the major except three credits of Cultural Perspectives, three credits of College level Mathematics, Integration of Knowledge and Personal Health. Credits exceeding the required minimum cannot be used to satisfy required credits in the other course requirements.
